Carve out time for concentrating on landing pages

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. Similarly, at …

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Invest in SEM

In fact, Twitter.com rejected hashtags at first. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Create social media accounts with the major sites and update them regularly. Avoid being spammy …

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Don't bury information in your copy

Procedures and processes for adding new content or making website changes (e.g., backups, maintenance, and deployment) should also be formalized. Getting to the top of search engine results often requires multiple factors to work in your favor. Some of these modifications have been so profound that listings of many …

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Who else wants to enjoy javascript

Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. The numbers make one thing clear: organic search is a worthwhile investment. Look for resources that deal with similar topics to your own site. You may find many Internet …

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Apply these secret techniques to assist with gateway sites

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it's vital for a business to …

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Fresh ideas on how to improve your forums

Building a brand's image begins with developing brand awareness. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. A "link" is when another website talks about yours and "links" to you as attribution. Visually, I prefer handcrafted antique rocking …

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Learning about indexed pages

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Because the number of links pointing to your website substantially impacts your …

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Write about onsite SEO

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked …

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When auditing your site, take time to think about URLs

Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content …

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How we improved our analysis in on week

Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm within their spheres of influence. A lot of exciting things are going on in SEO at the moment. Many …

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The ugly truth about keyword stuffing

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor's websites. Needless to say …

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Everything you need to know about comment spam

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them …

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Education is the best legacy when it comes to ROI

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Websites can benefit from mixing evergreen content with their fresh posts and pages. The hardest …

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What are the merits of meta description on today's web?

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Optimizing a blog …

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Make widgets a priority

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that's their smartphone …

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Thousands of customers for your business

Google has adopted this blended (SERP) model, calling it Universal Search. A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to …

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Numerous ideas for bounce rates

Getting consumers involved enhances wordof-mouth communications.. To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. Select a valuable blog post that was published a year or more ago but is still …

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Header tags have been a hugely important part of SEO

Check out my Complete Guide to Link Building to find the best methods currently in use. Instant communication creates the potential to generate buzz and excitement. In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. SEM and SEO can be …

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Why quality matters

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide - sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Understanding static pages

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Choosing a perfect focus keyword is not an exact science. You …

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Fun with sitemaps for now

Similarly, at the top of the screen are shopping results, and just below those are organic results from website owners who have done their SEO homework. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Advertisements and other marketing communications can …

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Beginner's guide to analysis

To increase brand recall, frequency becomes more important than reach. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. A niche social networking site focuses on an interest …

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The truth about link building

One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links …

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Monitor the evolution of your Google search results

Utilizing the steps consumers and businesses follow when making purchase decisions assists the marketing team in creating quality communications. There are two main philosophical buckets of practices for SEO: black hat and white hat. Spend some time looking at other websites within your niche, sites that perhaps are not performing …

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Take the stress out of CTR

If it works for 91% or businesses, it is very likely to work for you too. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Twitter hashtags are a great way to create visibility for your brand and showcase …

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Actionable tips on mobile search and Twitter

Start by compiling a list of backlinks. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said …

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Be mindful of site submissions

To take the lollipop example, say you had the main lollipop page as a sales page. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site's high quality. Is …

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Make forums the main focus of your marketing tactics

With a template to take care of design and programming, you can focus on content. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of "what's in" this season. Recent research regarding consumer-generated advertising reveals several trends …

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SEO tactics that work

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience …

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Personalization counts: how does link bait fit into this?

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Can bounce rates really make a difference?

If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. Reach out to websites that …

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Don't forget about javascript

These are additional avenues that you may want to explore. My recommendation is that if you would like to use JavaScript, place the code in an external file. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search …

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It's a win-win strategy with an emphasis on anchor text

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some SEO professionals have been predicting the demise …

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