Learning about indexed pages

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Because the number of links pointing to your website substantially impacts your …

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Write about onsite SEO

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked …

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Education is the best legacy when it comes to ROI

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Websites can benefit from mixing evergreen content with their fresh posts and pages. The hardest …

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Why quality matters

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide - sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Fun with sitemaps for now

Similarly, at the top of the screen are shopping results, and just below those are organic results from website owners who have done their SEO homework. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Advertisements and other marketing communications can …

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SEO tactics that work

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience …

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Make social media a priority

While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you're brand new to SEO, I can imagine your head is probably spinning at this point. To maintain positive attitudes, consumers should be given …

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Search marketing implications related to analytics

Large organizations typically seek comanaged and managed hosting arrangements. Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. The secret is getting the person to think beyond …

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Start simple, but don't forget non reciprocal link

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. The value of selecting keywords strategically is very high. Only a few companies have been successful deploying buzz marketing during the …

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The latest trends in webmaster tools

The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Remember: quality will lead to your content being shared. You can do this, too! Google is famously secretive about how it ranks local businesses.

Small but important things to observe about googlebot …

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Advantages of bread crumbs and how you can take advantage of this

Publish content that delivers value. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the interaction should enhance the customer's experience and not be an intrusion. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For …

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How to turn RSS feeds into success

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in …

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Quick tips regarding onsite SEO

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties …

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Things to avoid when dealing with dynamic pages

If you're under the impression that only big brands can compete in the game of search, you'll be pleasantly surprised to learn that smaller companies can often have the advantage. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers …

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Thinking about page impressions makes everything OK

Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers aren't ready to make an immediate purchase every time you contact them. Brand loyalty constitutes the ultimate objective of building powerful brands. The higher amount of time required for the recognition …

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What your mum didn't tell you about backlinks

Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Getting third parties to link their websites …

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Write about long tail search

Webpages on HTTPS had positive correlation with higher rankings. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded …

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