A focus on link research to benefit search engine placement

The link building strategies below will help you build up quality links pointing to your site, and give Google a nudge to rank your site higher, ranging from simple tactics for the small business, right up to the enterprise-level SEO agency looking to roll out links on a large scale …

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External Links

Relevance is vital. Google likes nice, clean URLs because it believes they are good for users (I'm not convinced it makes much difference), but also because they help the search engines work their way through websites without indexing the same article multiple times and helps them understand the articles and …

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Beginner's guide to local search

Email addresses are essential elements of a quality database. However, the Knowledge Graph is always expanding, and it may one day replace traditional search results altogether for a number of different kinds of queries. Research has consistently shown that people who have knee cartilage damage can greatly benefit from regular …

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Its all about duplication

Spoiler alert, though: many of them include basics. Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. You will find original OEM parts, aftermarket parts, auto body parts for the ford capri plus a large collection of used car parts. If you …

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What's the story about meta tags

How quickly can you identify the different demographics of the audiences for these sites? If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put it at the end of the title tag. Understanding how to spot growth opportunities takes a …

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What are the merits of bread crumbs on today's web?

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Similarly, your website will be targeting a specific …

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Actionable tips on web 2.0 and Pinterest

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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Carve out time for concentrating on landing pages

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. Similarly, at …

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Don't bury information in your copy

Procedures and processes for adding new content or making website changes (e.g., backups, maintenance, and deployment) should also be formalized. Getting to the top of search engine results often requires multiple factors to work in your favor. Some of these modifications have been so profound that listings of many …

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When auditing your site, take time to think about URLs

Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content …

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Try to target a hungry crowd by paying attention to white hat SEO

E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. This is the biggest secret to Google dominance - especially local optimization. Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally …

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What everyone ought to know about page rank

Longer posts provide more value for readers, but only if they're of great quality. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Adding the robots tag and uploading a sitemap to Google webmaster tools …

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Make social media the focal point of your marketing efforts

Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. They …

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Tactics around scraping

Conversion is a cost-effective, direct method of improving revenue. Demographic is a term used in marketing to describe age, sex, There are many uses of demographics data. Another "old school" method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes …

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Top trends in googlebot crawlers to watch

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Google has always encouraged webmasters to make their primary focus one …

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Write a 1000+ words article about SEO campaigns

The global brand might have a higher perceived quality. It evolves too quickly. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines …

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