That's compared to only 34% of consumers who make the transition from interested search to actual footfall. The final ingredient of a powerful brand results when the company acts ethically. Google uses headers to create its own bulleted and numbered lists featured snippet results. Have you ever tried to buy …

How quickly can you identify the different demographics of the audiences for these sites? If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put it at the end of the title tag. Understanding how to spot growth opportunities takes a …

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Similarly, your website will be targeting a specific …

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. Similarly, at …

Procedures and processes for adding new content or making website changes (e.g., backups, maintenance, and deployment) should also be formalized. Getting to the top of search engine results often requires multiple factors to work in your favor. Some of these modifications have been so profound that listings of many …

Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Decoding occurs …

Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Color meaning is culturally dependent …

E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. This is the biggest secret to Google dominance - especially local optimization. Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally …

Longer posts provide more value for readers, but only if they're of great quality. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Adding the robots tag and uploading a sitemap to Google webmaster tools …

Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. They …

Conversion is a cost-effective, direct method of improving revenue. Demographic is a term used in marketing to describe age, sex, There are many uses of demographics data. Another "old school" method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes …

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Google has always encouraged webmasters to make their primary focus one …

The global brand might have a higher perceived quality. It evolves too quickly. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines …

Private brands have experienced a rollercoaster ride in terms of popularity and sales. With that in mind, it is always best to create posts and articles which target different behaviours. Every page should link to your home page. The development of marketing programs to create interplay between consumers and businesses …