Propagation of relevance using forums

Users have many other important things that demand their attention. Start looking at higher-profile targets, especially ones with a national readership, and pitch content to them. No matter what type of business you have, it's a good idea to spell out your terms of service and your privacy policy on …

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Aligning Keywords with your Business Goals

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't just mean "well-written" content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly …

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Proof That web 2.0 Is Exactly What You Are Looking For

Your link should be a citation of facts originally posted on your site, using your site as an illustration of a point you made, or referring to your site as a source of more information. Indifferent. Does is matter where your inbound links are pointing? Have you seen this wonderful …

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Fresh ideas on how to improve your forums

Building a brand's image begins with developing brand awareness. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. A "link" is when another website talks about yours and "links" to you as attribution. Visually, I prefer handcrafted antique rocking …

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The ugly truth about keyword stuffing

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor's websites. Needless to say …

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Everything you need to know about comment spam

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them …

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Understanding static pages

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Choosing a perfect focus keyword is not an exact science. You …

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Beginner's guide to analysis

To increase brand recall, frequency becomes more important than reach. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. A niche social networking site focuses on an interest …

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The truth about link building

One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links …

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Actionable tips on mobile search and Twitter

Start by compiling a list of backlinks. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said …

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Can bounce rates really make a difference?

If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. Reach out to websites that …

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It's a win-win strategy with an emphasis on anchor text

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some SEO professionals have been predicting the demise …

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Things that make you love and hate SEM

If it does, you will literally be printing money. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. But how do you get strangers to visit your site before they know anything about your business? Social media …

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Why most people will never be great at organic links

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank …

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Bend over backwards to satisfy your customers

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links …

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Create Simple Page Layouts

Data mining can be used by companies to build profiles of its best customers. Post regularly and build the trust of your users with content marketing. Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. Search …

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Losing Focus on html

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Penalties seem to occur on sites that have no redeeming value

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Exact match Domains (EMD) Is it exciting? Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google …

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Small but important things to observe about text links

There are many successful blogs out there with incredibly popular and well converting giveaways. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. The user value of this content is rather limited. Sometimes you just have to be …

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Take care when dealing with web portals

Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of …

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Think about page rank from the start

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success …

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