Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that's their smartphone …

Google has adopted this blended (SERP) model, calling it Universal Search. A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to …

Getting consumers involved enhances wordof-mouth communications.. To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. Select a valuable blog post that was published a year or more ago but is still …

Check out my Complete Guide to Link Building to find the best methods currently in use. Instant communication creates the potential to generate buzz and excitement. In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. SEM and SEO can be …

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide - sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Choosing a perfect focus keyword is not an exact science. You …

Similarly, at the top of the screen are shopping results, and just below those are organic results from website owners who have done their SEO homework. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Advertisements and other marketing communications can …

To increase brand recall, frequency becomes more important than reach. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. A niche social networking site focuses on an interest …

One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links …

Utilizing the steps consumers and businesses follow when making purchase decisions assists the marketing team in creating quality communications. There are two main philosophical buckets of practices for SEO: black hat and white hat. Spend some time looking at other websites within your niche, sites that perhaps are not performing …

If it works for 91% or businesses, it is very likely to work for you too. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Twitter hashtags are a great way to create visibility for your brand and showcase …

Start by compiling a list of backlinks. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said …

To take the lollipop example, say you had the main lollipop page as a sales page. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site's high quality. Is …

With a template to take care of design and programming, you can focus on content. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of "what's in" this season. Recent research regarding consumer-generated advertising reveals several trends …

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience …

Consumers often remember taglines and identify them with specific brands. Smaller hosting providers will often charge more for the domain name than you really need to pay. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Decoding occurs …

If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. Reach out to websites that …

These are additional avenues that you may want to explore. My recommendation is that if you would like to use JavaScript, place the code in an external file. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search …

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness - or 'freshness' - of content is …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some SEO professionals have been predicting the demise …

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Video marketing takes place pre-roll, midroll, and post-roll. It's all very well to know what problems you can look for and fix to improve the …

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Content, no matter how good it is, will always need some SEO love. The opportunity of defeating …

With SEO, you want to tell people about your content that are likely to share or link to it. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. If one piece of content or page on your …

While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you're brand new to SEO, I can imagine your head is probably spinning at this point. To maintain positive attitudes, consumers should be given …

The easier it is to read your content, the more likely it is that your readers will share it. Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Deriving your income from kiting trends online is not for the …

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. SEO yields tangible, measurable KPIs. Give your customers points toward free products …

Large organizations typically seek comanaged and managed hosting arrangements. Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. The secret is getting the person to think beyond …

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. The value of selecting keywords strategically is very high. Only a few companies have been successful deploying buzz marketing during the …

The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Remember: quality will lead to your content being shared. You can do this, too! Google is famously secretive about how it ranks local businesses.

Small but important things to observe about googlebot …

If a site links to you using the 'nofollow' meta tag then their website's authority won't be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don't necessarily trust but still …

If it does, you will literally be printing money. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. But how do you get strangers to visit your site before they know anything about your business? Social media …

Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Color meaning is culturally dependent …

E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. This is the biggest secret to Google dominance - especially local optimization. Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally …

Longer posts provide more value for readers, but only if they're of great quality. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Adding the robots tag and uploading a sitemap to Google webmaster tools …

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Remember …

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank …

Publish content that delivers value. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the interaction should enhance the customer's experience and not be an intrusion. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For …

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site's rank. Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves …