Actionable tips on mobile search and Twitter

Start by compiling a list of backlinks. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said …

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Be mindful of site submissions

To take the lollipop example, say you had the main lollipop page as a sales page. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site's high quality. Is …

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Make forums the main focus of your marketing tactics

With a template to take care of design and programming, you can focus on content. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of "what's in" this season. Recent research regarding consumer-generated advertising reveals several trends …

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SEO tactics that work

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience …

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Personalization counts: how does link bait fit into this?

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Can bounce rates really make a difference?

If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. Reach out to websites that …

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Don't forget about javascript

These are additional avenues that you may want to explore. My recommendation is that if you would like to use JavaScript, place the code in an external file. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search …

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It's a win-win strategy with an emphasis on anchor text

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some SEO professionals have been predicting the demise …

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Librarians to marketers

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Video marketing takes place pre-roll, midroll, and post-roll. It's all very well to know what problems you can look for and fix to improve the …

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Make social media a priority

While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you're brand new to SEO, I can imagine your head is probably spinning at this point. To maintain positive attitudes, consumers should be given …

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Numerous ideas for nofollow links

The easier it is to read your content, the more likely it is that your readers will share it. Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Deriving your income from kiting trends online is not for the …

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Search marketing implications related to URLs

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. SEO yields tangible, measurable KPIs. Give your customers points toward free products …

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Search marketing implications related to analytics

Large organizations typically seek comanaged and managed hosting arrangements. Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. The secret is getting the person to think beyond …

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Start simple, but don't forget non reciprocal link

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. The value of selecting keywords strategically is very high. Only a few companies have been successful deploying buzz marketing during the …

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The latest trends in webmaster tools

The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Remember: quality will lead to your content being shared. You can do this, too! Google is famously secretive about how it ranks local businesses.

Small but important things to observe about googlebot …

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The secret to finding world class tools for LSI

If a site links to you using the 'nofollow' meta tag then their website's authority won't be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don't necessarily trust but still …

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Things that make you love and hate SEM

If it does, you will literally be printing money. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. But how do you get strangers to visit your site before they know anything about your business? Social media …

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Try to target a hungry crowd by paying attention to white hat SEO

E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. This is the biggest secret to Google dominance - especially local optimization. Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally …

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What everyone ought to know about page rank

Longer posts provide more value for readers, but only if they're of great quality. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Adding the robots tag and uploading a sitemap to Google webmaster tools …

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Why most people will never be great at content

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Remember …

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Why most people will never be great at organic links

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank …

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Advantages of bread crumbs and how you can take advantage of this

Publish content that delivers value. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the interaction should enhance the customer's experience and not be an intrusion. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For …

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Bend over backwards to satisfy your customers

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links …

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Create Simple Page Layouts

Data mining can be used by companies to build profiles of its best customers. Post regularly and build the trust of your users with content marketing. Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. Search …

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Focus on performance, user experience, and meta tags

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won't waste money exposing your business to disinterested consumers …

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Get rid of search queries for good

One key to the effective launch of a global e-commerce site is preparing for international shipments. The solution that this site implemented was to add internal canonical tags to all the pages. I think that ranking number one these days, is more about market share and visibility than just ranking …

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How to turn RSS feeds into success

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in …

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Losing Focus on html

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Make social media the focal point of your marketing efforts

Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. They …

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Penalties seem to occur on sites that have no redeeming value

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Exact match Domains (EMD) Is it exciting? Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google …

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Quick tips regarding onsite SEO

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties …

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Small but important things to observe about text links

There are many successful blogs out there with incredibly popular and well converting giveaways. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. The user value of this content is rather limited. Sometimes you just have to be …

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