In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. SEO yields tangible, measurable KPIs. Give your customers points toward free products …

Large organizations typically seek comanaged and managed hosting arrangements. Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. The secret is getting the person to think beyond …

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. The value of selecting keywords strategically is very high. Only a few companies have been successful deploying buzz marketing during the …

The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Remember: quality will lead to your content being shared. You can do this, too! Google is famously secretive about how it ranks local businesses.

Small but important things to observe about googlebot …

If a site links to you using the 'nofollow' meta tag then their website's authority won't be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don't necessarily trust but still …

If it does, you will literally be printing money. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. But how do you get strangers to visit your site before they know anything about your business? Social media …

Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Color meaning is culturally dependent …

E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. This is the biggest secret to Google dominance - especially local optimization. Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally …

Longer posts provide more value for readers, but only if they're of great quality. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Adding the robots tag and uploading a sitemap to Google webmaster tools …

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Remember …

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank …

Publish content that delivers value. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the interaction should enhance the customer's experience and not be an intrusion. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For …

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site's rank. Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves …

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links …

Data mining can be used by companies to build profiles of its best customers. Post regularly and build the trust of your users with content marketing. Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. Search …

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won't waste money exposing your business to disinterested consumers …

One key to the effective launch of a global e-commerce site is preparing for international shipments. The solution that this site implemented was to add internal canonical tags to all the pages. I think that ranking number one these days, is more about market share and visibility than just ranking …

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in …

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. They …

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Page load …

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Exact match Domains (EMD) Is it exciting? Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google …

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties …

There are many successful blogs out there with incredibly popular and well converting giveaways. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. The user value of this content is rather limited. Sometimes you just have to be …

Conversion is a cost-effective, direct method of improving revenue. Demographic is a term used in marketing to describe age, sex, There are many uses of demographics data. Another "old school" method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes …

Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of …

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. You can choose …

If you're under the impression that only big brands can compete in the game of search, you'll be pleasantly surprised to learn that smaller companies can often have the advantage. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success …

Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers aren't ready to make an immediate purchase every time you contact them. Brand loyalty constitutes the ultimate objective of building powerful brands. The higher amount of time required for the recognition …

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Google has always encouraged webmasters to make their primary focus one …

Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section of the writing helps by …

I completely disagree. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on …

Correct optimisation of the page also needs to be done for the search engine to understand the page content. Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. At the beginning of a search, searchers narrow their …

Keep it short. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Showing up on search engines is one of the most …

Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Getting third parties to link their websites …

The global brand might have a higher perceived quality. It evolves too quickly. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines …

Webpages on HTTPS had positive correlation with higher rankings. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded …

Private brands have experienced a rollercoaster ride in terms of popularity and sales. With that in mind, it is always best to create posts and articles which target different behaviours. Every page should link to your home page. The development of marketing programs to create interplay between consumers and businesses …