Don't bury information in your copy

Procedures and processes for adding new content or making website changes (e.g., backups, maintenance, and deployment) should also be formalized. Getting to the top of search engine results often requires multiple factors to work in your favor. Some of these modifications have been so profound that listings of many …

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Learning about indexed pages

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Because the number of links pointing to your website substantially impacts your …

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When auditing your site, take time to think about URLs

Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content …

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Actionable tips on mobile search and Twitter

Start by compiling a list of backlinks. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said …

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The latest trends in webmaster tools

The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Remember: quality will lead to your content being shared. You can do this, too! Google is famously secretive about how it ranks local businesses.

Small but important things to observe about googlebot …

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