Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". Because of the limitations of time and screen …

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them …

Google has adopted this blended (SERP) model, calling it Universal Search. A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to …

Consumers often remember taglines and identify them with specific brands. Smaller hosting providers will often charge more for the domain name than you really need to pay. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

These are additional avenues that you may want to explore. My recommendation is that if you would like to use JavaScript, place the code in an external file. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search …

If it does, you will literally be printing money. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. But how do you get strangers to visit your site before they know anything about your business? Social media …

Longer posts provide more value for readers, but only if they're of great quality. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Adding the robots tag and uploading a sitemap to Google webmaster tools …

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won't waste money exposing your business to disinterested consumers …

One key to the effective launch of a global e-commerce site is preparing for international shipments. The solution that this site implemented was to add internal canonical tags to all the pages. I think that ranking number one these days, is more about market share and visibility than just ranking …

Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of …