Education is the best legacy when it comes to ROI

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Websites can benefit from mixing evergreen content with their fresh posts and pages. The hardest …

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Fun with sitemaps for now

Similarly, at the top of the screen are shopping results, and just below those are organic results from website owners who have done their SEO homework. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Advertisements and other marketing communications can …

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Be mindful of site submissions

To take the lollipop example, say you had the main lollipop page as a sales page. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site's high quality. Is …

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Search marketing implications related to URLs

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. SEO yields tangible, measurable KPIs. Give your customers points toward free products …

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What your mum didn't tell you about backlinks

Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Getting third parties to link their websites …

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