A URL is more important than you may think it is. Your website's URL structure is like a math formula - when followed properly it will give you the right answer. For people who track their site's ranking on Google Analytics on a daily basis, it is not surprising to see …

For example, after giving some objective advice about banner ads, you might conclude with, How can you base your SEO if you are not aware of the playing field? Another interesting fact is that Beverley is one of the nicest places to live in the UK. The Assessment for Schools …

That's compared to only 34% of consumers who make the transition from interested search to actual footfall. The final ingredient of a powerful brand results when the company acts ethically. Google uses headers to create its own bulleted and numbered lists featured snippet results. Have you ever tried to buy …

Building a brand's image begins with developing brand awareness. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. A "link" is when another website talks about yours and "links" to you as attribution. Visually, I prefer handcrafted antique rocking …

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Optimizing a blog …

To increase brand recall, frequency becomes more important than reach. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. A niche social networking site focuses on an interest …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Decoding occurs …

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Remember …

Data mining can be used by companies to build profiles of its best customers. Post regularly and build the trust of your users with content marketing. Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. Search …

Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. They …

The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux. Exact match Domains (EMD) Is it exciting? Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google …

Private brands have experienced a rollercoaster ride in terms of popularity and sales. With that in mind, it is always best to create posts and articles which target different behaviours. Every page should link to your home page. The development of marketing programs to create interplay between consumers and businesses …