Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

Website owners need to carefully examine which search engines they want to target. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without …

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. If you lie, you will get caught. Getting a higher search engine ranking translates to more clicks on your page …

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. Similarly, at …

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that's their smartphone …

Large organizations typically seek comanaged and managed hosting arrangements. Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. The secret is getting the person to think beyond …

If a site links to you using the 'nofollow' meta tag then their website's authority won't be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don't necessarily trust but still …

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank …

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in …

The global brand might have a higher perceived quality. It evolves too quickly. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines …